Why do we feel great when we come up with an idea?
It feels great when you come up with an idea,
even though you won' t feel that inconvenienced without it.
You feel frustrated when you're thinking hard,
but once you get an idea, you want to tell someone right away.
Hum Products is a stationary line for capturing such "ideas".
"Hum" comes from "humming".
We hope you will find many great moments that would make you want to hum.
We have scattered little ingenuities within each product's color, shape
and function to help you find an idea.
<About Hum products>
Hum products was established with HIGH TIDE CO.,LTD and Creative Unit Graf in Autumn 2009.
In August 2010 we released 8 items as part of our 1st series.
In Autumn 2011 we announced our 2nd series.
From this series we had a new designer.
His name is Saburo Sakata he lives in Kyoto.
He develops new items.
Graf: decorative mode no.3 design products.inc.
The company is based in Osaka and their concept is 「structure for living」
They produce furnitures, space, graphic design, food and art.
Graf developed 1st series of hum products.
Saburo Sakata 坂田佐武郎
He worked at Creative Unit Graf in Osaka from 2007 until 2011.
Activities in the field of graphic design also planning, Direction and designing of hum product.